男性に3人の女性を見せる。会話はしない。この時男にはヘッドホンをしてもらい、このヘッドホンからはあなたの心音が聞こえる、と伝えておく。実際は、実験サイドの用意した心音で、鼓動の速さを操ることができる。3人を見た後で、どの女性が魅力的か？という質問をする。結果、女性の好みを心音の速さで操ることができた。つまり、人は身体的な高揚を心の高揚と勘違いする。
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